Only what is truly high in quality endures and creates unforgettable experiences.
We aim to anchor sustainability and a spirit of innovation even more deeply in South Tyrol’s culture going forward.
Vision
South Tyrol is to become the most desirable and sustainable living space in Europe
That is an ambitious goal. At the same time, it represents a formidable task for all those stakeholders who are shaping what South Tyrol is and will be. Based on this vision, the South Tyrol brand should transform from a tourism and foodstuff brand to an all-encompassing brand.
The brand at its core
Quality of life
The brand’s core is the quintessence of the South Tyrol brand – Quality of Life. Here, human qualities play just as important a role as hand-on, tangible quality.
The brand principles
Quality. Sustainability. Innovation
The pursuit of quality, sustainability, and innovation across all aspects of life pave the way for South Tyrol’s development. The following principles guide us in this endeavour:
In South Tyrol, quality is non-negotiable. Utmost quality is what matters, works, creates joy, and guarantees unforgettable experiences.
Sustainability is deeply rooted in South Tyrol’s culture. Yet keeping up with the times means understanding that quality cannot survive without environmental, financial, and social sustainability.
South Tyrolean innovations have conquered markets across the globe. South Tyrol is an attractive place to work in, a know-how hub standing out in the timber, agritech, and alpine technology sectors.
The brand values
Genuine. Committed. Valuable.
Dedication is quintessentially South Tyrolean. Hard work, ambition, and perseverance are the building blocks of our success. This sense of self is also mirrored in our distinctive sense of community – we always help each other out and stand in each other’s corner and foster that sense of community. At the same time, South Tyrol will surprise you for its open-mindedness, creativity, vivacity, and spontaneity.
Authenticity is deeply rooted in South Tyrol. The harmonious interplay of Alpine and Mediterranean culture and nature is part of our everyday lives. An authenticity which also translates into the locals’ down-to-earth attitude.
Value embodies our pursuit to contribute genuine emotional and functional added value to whatever we do. We aim to create stable values, foster hospitality and the friendly, appreciative art of interacting with other people.
The story behind the umbrella brand
As South Tyroleans, our history has shown us that nothing should be taken for granted. Not our wealth, not our untouched nature, and not even our quality of life. That is why we address matters directly and take on responsibility for our nature and community.
That is why attach great importance to good cooperation, utmost quality, and the joint implementation of our ideas. Our resourcefulness translates into innovative solutions, which we implement across family-run hotels as well as companies. We are members of countless associations, and enjoy celebrating our traditions, which are a mix of Alpine and Mediterranean values and lifestyles – this is what makes us stand out and what makes our culture so unique. Even if we do not always see eye to eye on everything, we are united by the daily commitment for a high quality of life. Because we love what we do, and we do what we love.
Everything we do is a matter close to our heart. We care about how nature fares, and what we will be passing on to the new generations. And we care about how our products are made. We are motivated by our common aspirations and our individual and joint passion for what we do.
An overview of all South Tyrol brands
The South Tyrol brand family unites tourism and agriculture under one roof to create synergies. The goal is to highlight the products’ high quality and to be a genuine ambassador for South Tyrol and its unspoilt nature.
The South Tyrol brand
The South Tyrol Badge is used for co-branding by companies working in the tourism sector and affiliated branches. The South Tyrol Pointer is reserved for institutions. South Tyrol brand users benefit from a positive image transfer.
The South Tyrol seal of quality
The South Tyrol seal of quality represents certified quality and guaranteed origin of agricultural products. It is used by producers for co-branding and guarantees quality, regional origin, and transparency to consumers.
The “A company from South Tyrol” seal
The “A company from South Tyrol” seal symbolises regional ties and quality. Companies in the manufacturing industry and service providers for co-branding use it, for example, on company cars or websites. It is not used for products.
A Shared Identity
A South Tyrolean Success Story
The South Tyrol brand family was created to unite the region’s diverse products and brands under a shared identity. It leverages synergies between tourism and agriculture: while the landscape enhances the emotional appeal of regional quality products, the products serve as authentic ambassadors. The South Tyrol brand is jointly managed by the Province of Bolzano and IDM South Tyrol.
2003
Launch of the South Tyrol Brand: The strategic alignment of the brand establishes a brand identity with a consistent visual appearance.
2005
First Use of the South Tyrol Brand, the South Tyrol seal of quality, Südtiroler Apfel PGI, Speck Alto Adige PGI and the "A company from South Tyrol" seal.
Introduction of the regulations: The brands are officially launched and promoted. Clear rules for their allocation and use are defined.
2009
First Use of the South Tyrol Wine DOC Brand: The South Tyrol Wine DOC brand is officially introduced and promoted.
2015
Content Development: The location mark is graphically modified, and the South Tyrol brand is made available for new user categories (natural products).
2019
Modification of the Fixed Application: The South Tyrol Badge is introduced, and the wordmark color changes from green to gray.
2020
South Tyrolean Schüttelbrot Receives PGI Status: The traditional Schüttelbrot gains Protected Geographical Indication (PGI) status, further expanding the South Tyrol brand family.
2021
Further Development: The South Tyrol brand focuses on the key areas of sustainability and innovation.
New Brand Core: "South Tyrol, Quality for Life" is established as the central message.
2024
The South Tyrol Brand for the Timber Sector: Criteria for quality, sustainability, and innovation are developed, enabling businesses in the timber sector to use the South Tyrol brand if they meet these requirements.