The brand family encompasses the various South Tyrol brands across tourism, agricultural products, crafts and industry.
It highlights authentic ambassadors of the region: businesses, experiences and products of outstanding quality.
The South Tyrol brand
For 20 years, the South Tyrol brand has stood for quality and exceptional experiences. Going forward, it will increasingly be associated with innovation and sustainability.
The South Tyrol seal of quality
The South Tyrol seal of quality has been a byword for protected designation of origin and tried-and-tested quality since 2005. Producers use it in their co-branding measures, and the seal is given to products which have been made with care, passion, and by following the highest quality criteria.
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The “A company from South Tyrol” seal
The “A company from South Tyrol” seal has been strengthening the regional connection for co-branding businesses since 2006. It is used in communication material, on official letterheads or company fleets, and symbolises the ties to South Tyrol.
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Speck Alto Adige PGI
The PGI label – protected geographical indication – guarantees product origin and quality. When applied to Speck Alto Adige, it underscores its traditional and unique production method as well as its unmistakable taste.
Alto Adige PDO Wine
The PDO label guarantees wines’ proven origin and quality. Only wines that meet the rigorous PDO criteria – DOC in Italy – can use that label and be sold as Alto Adige PDO.
Südtiroler Apfel PGI
The PGI label guarantees the origin and quality of the South Tyrolean Apple. It is used by producers as a “Protected Geographical Indication” to highlight a specific growing area and high-quality standards.
PGI South Tyrolean Schüttelbrot
The PGI label guarantees the South Tyrolean Schüttelbrot’s origin as well as the fact it was made following the traditional methods. The local rye bread is designated as PGI only if bakers comply with fixed quality and origin criteria.
Brands that work
The brand family brings together the individual touchpoints with the brand into one holistic experience – it represents far more than just a geographical designation.
The South Tyrol brand is a promise!
Südtiroler Bauernspeck
A portion of the speck produced in South Tyrol is additionally labeled as “Bauernspeck” (farmhouse speck). This type of speck is made from selected pork. The pigs are raised in small groups on South Tyrolean farms.
Alto Adige PDO
The PDO designation of origin guarantees that winegrowers comply with strict regulations — from maximum vineyard yields and permitted grape varieties to the quality in the bottle. Introduced in 1963, this quality label rightfully places PDO wines at the top of the quality pyramid.
Speck Alto Adige PGI
The abbreviation PGI stands for “Protected Geographical Indication.” This designation is granted by the European Union to selected products that are produced using traditional methods in a specific region. Since 1996, only ham made from the leg and produced in South Tyrol using traditional methods may be called “Speck Alto Adige PGI.”
Südtiroler Apfel PGI
Südtiroler Apfel PGI stands for “Protected Geographical Indication” and guarantees tested quality and a unique origin — something you can taste in every bite.
PGI South Tyrolean Schüttelbrot
Since 2020, there has been the seal South Tyrolean Schüttelbrot PGI: This traditional product has been granted PGI status, thereby expanding the South Tyrol brand family.
South Tyrol brand
Accommodation businesses in South Tyrol are allowed to use the South Tyrol brand in co-branding.
South Tyrolean seal of quality
All South Tyrolean dairy products have been allowed to carry the South Tyrolean seal of quality since 2005, after meeting strict quality criteria.
South Tyrol brand
The tourism associations use the South Tyrol brand in co-branding.
“A company from South Tyrol” seal
South Tyrolean companies can use the “A company from South Tyrol” seal, for example, on their company vehicles.
South Tyrolean seal of quality
Since 2010, beef from South Tyrol has been allowed to carry the South Tyrolean seal of quality, provided strict animal husbandry and slaughtering regulations are met. Pork with the South Tyrolean seal of quality has been available since 2014. South Tyrolean game, goat, and lamb meat, as well as South Tyrolean *Kaminwurzen*, have carried the seal since 2024.
South Tyrolean seal of quality
After meeting strict quality criteria, South Tyrolean strawberries and raspberries have been allowed to carry the South Tyrolean seal of quality since 2005, South Tyrolean cherries since 2010, and South Tyrolean apricots since 2015.
South Tyrol brand
Manufacturers of natural cosmetics can apply the South Tyrol brand on the product packaging.
South Tyrol brand
Events can use the South Tyrol brand in co-branding.
South Tyrolean seal of quality
With South Tyrolean beer, it’s the quality of the ingredients and the production itself that make the difference. Thanks to meeting strict quality criteria, South Tyrolean beer has been allowed to carry the South Tyrolean seal of quality since 2013.
South Tyrol brand
Highlight events are sponsored by South Tyrol, where the brand appears in various special versions.
South Tyrol brand
Products with a strong connection to South Tyrol are allowed to feature the South Tyrol brand on their packaging.
South Tyrol brand
Accommodation establishments are allowed to use the brand in co-branding on their websites.
South Tyrol brand
Certified hiking and mountain guides are allowed to wear the brand on their professional clothing.
Alto Adige PGI
In South Tyrolean winegrowing, the controlled designations of origin "Südtiroler" and "Kalterersee" are used to label PGI wines.
South Tyrol brand
Suedtirol.info is South Tyrol’s main website, where the South Tyrol brand functions as the sender brand.
South Tyrolean seal of quality
Producers who carry the South Tyrolean seal of quality are allowed to use it on their website and for communication purposes.
South Tyrol brand elements
The South Tyrol brand’s visual identity marries Alpine and Mediterranean elements. It is easy to recognise thanks to its striking lettering and iconic landscape.
Landscape
The South Tyrolean landscape symbolises the region’s diversity and liveliness. It is the core element of the brand’s identity and is combined with the word mark.
Word mark
The South Tyrol word mark’s lettering was developed for the brand. The letters’ simultaneously striking and soft shapes represent the coexistence of traditions and modernity.
Colours
The South Tyrolean landscape’s colours mirror the region’s diversity and contrasts. Slate grey complements the colour spectrum and symbolises stability and progress.
The font
The South Tyrol fonts encompass the expressive “Südtirol Pro” for headlines and the modern “Südtirol Next”, whose clear lines are ideal for sublines and short texts. The fonts used are complemented by the free “Source Sans 3” font for longer copy.
Symbols & icons
The brand’s visual identity includes symbols and icons which take the full stop of the “Südtirol Pro” font and turn it into its core element. They complement the brand's visuals and support its recognisability factor.
Design language
The South Tyrol brand’s design language includes the “South Tyrol dot” and the “flag element”. They are graphic elements for both print and online media and used in various applications.
Image style
The South Tyrol image style mirrors the brand’s identity. The pictures and video footage used to represent the region boast warm light, genuine content, and focus on essential elements – less is more. Authorised users can use the audiovisual footage for free – subject to terms and conditions – and access it on our media portal.
Material concept
The South Tyrol material concept for printed media and advertising material uses environmentally friendly materials in line with CAM guidelines. The aim is to preserve resources, avoid waste, and shoulder social responsibility to boost the sustainability and quality of printed material.
Tone of voice
Every person is unique when it comes to how they speak and which words they choose – and the same can be said about brands. The South Tyrol’s brand tone of voice is positive, friendly and clear, mirroring the brand’s values.
The people behind the brand
„The brand’s success also depends on good brand management. My daily work focuses on brand licensing and the brand portal. I ensure brand users receive all the support they need– I’m always approachable and my support is as practical as possible.“
Evelyn Pfeifer, Brand Management
IDM Südtirol
„I contribute towards the brand’s standardised image outside the region and towards ensuring it is easy to recognise.“
Daniela Walder, Brand Management
IDM Südtirol
"The way in which we communicate about the South Tyrol brand mirrors the region’s authenticity and added value. I focus on securing collaborations with high-quality manufacturers to create sustainable, genuine brand experiences in which can be used for hands-on applications."
Judith Pörnbacher, Brand Management
IDM Südtirol
"The South Tyrol brand is becoming increasingly attractive, even for new areas, and the brand family is growing step by step. I support this growth by strategically guiding it and ensuring the brand is meaningfully established in new sectors."
Martin Bertagnolli, Brand Management
IDM Südtirol
Contact
Brand Management
We will be happy to answer all your questions about the South Tyrol brand and the registration process on the South Tyrol brand portal.